The Bournville Experience
Fascinating for all ages, the Bournville Experience focuses on the Quaker ethics of the Cadbury family and how Bournville Village came to be built. You’ll see how the values that were so important to the company’s founders are still relevant today.
Permanently open as part of Cadbury World is The Bournville Experience; a joint initiative between the chocolate factory and Bournville Village Trust.
Free to enter for Bournville Heritage Open Day between 9.30am and 11am, the site illustrates how the chocolate company and model village of Bournville developed in accordance with the philanthropic Quaker principles of its founding father John Cadbury and his sons George and Richard Cadbury. It also features a virtual reality conversation between George Cadbury and a Cadbury employee. A display showcases historical artefacts, including the original pestle and mortar used by founder John Cadbury to grind cocoa beans at his first shop in Bull Street, Birmingham, as well as a video presenting a list of guidelines, called the Suggested Rules of Health, aimed at encouraging the village residents to maintain healthier lifestyles.
Enjoy reminiscing over Cadbury packaging and products from the early 1900s right through to the present day in Sweet Delights, modelled on an old-fashioned sweet shop. Plus, you can now also see the Gill Cocks collection, a display of over 400 items of Cadbury memorabilia.
The Bournville Experience is a great way to celebrate the unique development of Bournville and to understand how the ideas of George Cadbury a century ago were so far ahead of their time.
Please note that Cadbury World is not part of Birmingham Heritage Week, and that free entry is only available to the Bournville Experience, which is on the Cadbury World site.
This is event is part of Bournville Heritage Open Day on Saturday 11th September with a chance to visit a wide array of fantastic historic sites in Bournville, the garden village created by George Cadbury.
Date & Time
Sat 11 Sept | 9.30am–11am
Linden Road, Birmingham, B30 1JR
Booking not required