Saturday 15 Sept 2017 | 9.30am – 4pm
The Bournville Experience
Cadbury World, Linden Road, Bournville, Birmingham B30 2LU
Permanently open as part of Cadbury World is The Bournville Experience; a joint initiative between the chocolate factory and Bournville Village Trust.
Free to enter, the site illustrates how the chocolate company and model village of Bournville developed in accordance with the philanthropic Quaker principles of its founding father John Cadbury and his sons George and Richard Cadbury.
It also features a virtual reality conversation between George Cadbury and a Cadbury employee.
A display showcases historical artefacts, including the original pestle and mortar used by founder John Cadbury to grind cocoa beans at his first shop in Bull Street, Birmingham, as well as a video presenting a list of guidelines, called the Suggested Rules of Health, aimed at encouraging the village residents to maintain healthier lifestyles.
Enjoy reminiscing over Cadbury packaging and products from the early 1900s right through to the present day in Sweet Delights, modelled on an old fashioned sweet shop.
The Bournville Experience is a great way to celebrate the unique development of Bournville and to understand how the ideas of George Cadbury a century ago were so far ahead of their time.
No booking required. The Bournville Experience is free to enter.